Eat Better Feel Better drive launches to help parents make veg the hero
A campaign to help Scottish parents get greens on plates launched today, as new research revealed almost a third (29 per cent) of parents surveyed have at some point given up trying to feed their children vegetables.
As part of this year’s Eat Better Feel Better drive, kids are being challenged to try a new vegetable every day for five days – and frustrated parents will be signposted to recipes and ideas to help make it happen.
Today, children from Axis Health Hub, part of North Glasgow Healthy Living Community, in Ruchill, Glasgow, set the ball rolling as they tried broccoli and cauliflower for the first time – the two vegetables that top the list of those parents struggle to feed their children most1.
With research highlighting over a third of parents with children aged six months to 18 years (37 per cent) become frustrated when trying to get their children to eat veg at mealtimes, the Eat Better Feel Better campaign aims to support parents to help them make healthier changes to the way they shop, cook and eat.
The campaign website now includes over 180 recipes that are quick, easy and affordable for families looking to eat better and feel better.
The recipes include a host of vegetables to help children reach their five-a-day target, and many feed a family of four for under a fiver.
Over 52,000 mums in Scotland claimed to have taken action to shop, cook and eat more healthily following the most recent burst of the Eat Better Feel Better2 – a figure that the Scottish Government hopes to increase with the support of the 300 community groups and retailers backing the campaign.
Minister for Public Health and Sport, Aileen Campbell MSP said:
“The message we want to get across today is that by making small changes to how you shop, cook and eat, you and your family can eat better and ultimately feel better.
“We understand from listening to parents that getting children to eat vegetables can be challenging, but Eat Better Feel Better is focused on providing simple, quick and cheap ways to make mealtimes healthier and less stressful.
“Diet plays such an important part in ensuring the health and wellbeing of children, which is why it’s vital we continue to give parents the support and advice to make healthier choices. Over the coming months, we’ll be working with hundreds of community groups, voluntary organisations and retailers across Scotland to provide this support as well as directing parents to the Eat Better Feel Better website which is packed with easy recipes and handy meal planners.”
Danielle Molloy from Ruchill, Glasgow, has three children aged nine, seven and two and has been using Axis Health Hubs since September 2016.
“It’s really important that we encourage our children to enjoy eating more veg but as a mum of three children under ten, I know the problems us parents can face.
“Kids can be so fussy when it comes to eating healthy food. I’ve gone through countless tantrums at the dinner table, from refusing to eat their dinner because one type of food touched the other, to not liking the colour of carrots.
“I heard about Eat Better Feel Better through coming to Axis Health Hubs. They told me to go on their website, which has a fussy eaters and handy hints section with loads of ideas for getting your kids to try new things.
“I’m pleased to be involved in this campaign because as it will give parents the opportunity to share some of the ideas that have worked for them and hopefully benefit other families in helping their kids to eat more healthily.”
For more tips and advice on eating healthier visit Eat Better, Feel Better